The new Technal advert adds a touch of solar
control to the usual brand focus on optimising
light, placing strong emphasis on the NOTEAL
shutter.
Directed by Andréas Grassl, creator of more than
350 advertising films, the film depicts an elegant lady
and moves fluidly from shade to light, inviting the
viewer to identify with and imagine themselves in
a refined, comfortable and feel-good setting that
opens out to the exterior.
The film was shot in Cape Town, in South Africa,
in a villa whose joinery was manufactured by JBC
Aluminium. The company also constructed 10m of
NOTEAL shutters specifically for the film. Cape
Town was chosen due to the on-location availability
of many specialists, operators, cameramen, studio
managers, models and also for the quality and
amount of daylight that allowed the film to be shot
in a single day.
The final shooting was preceded by 3 weeks of pre-production
work assured by a team of nearly 50 people.
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Director Andréas Grassl directs the model, other stars
of the film, the NOTEAL shutter, the shade and the
light... shown here during filming with the director.
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