Greenwashing: Is this a Potential Credibility Issue for Aluminium?

“A producer promoting recycled content above 90 per cent is 'greenwashing' its metal”, according to Hydro's Roland Scharf-Bergmann who issued a warning in a speech at the Metal Bulletin conference in Istanbul.

In recent years, attention to global warming has led consumers and policymakers to demand more information about recyclability measurements in products made from aluminium.

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